Can up close and personal bespoke tailoring survive as shops reopen?
The telegraph recently posted comment on the affect of covid-19 on the bespoke tailoring industry.
We discussed with them how as a young, agile business we are managing to adapt our business and remain open for customers during the pandemic crisis.
Not all tailors are pausing their bespoke offering, however. Savile Row-trained Antonia Ede, of Mayfair’s Montagu Ede, is working by eye to have customers select fabrics without touching, and gauging customer’s measurements using her expert knowledge from afar. Customers will wear masks, as will staff, disinfectant will be supplied and all doors will be open in the studio. As she points out, a great deal of trade is reliant on repeat orders with existing measurements already logged, so fittings can be done without contact.
Ede has also looked at the practices that will have to change not just in relation to customers but the behind-the-scenes arrangements; tailoring workrooms are bustling, often compact, environments. “We happen to be fortunate in that our cutting boards are an adequate length for all three of us to stay more than two metres away. As a smaller outfit we have that luxury unlike larger firms with full workshops”, she says.
Extract taken from the Telegraph newspaper, you can read the full article on the Telegraph website by clicking the following link. https://www.telegraph.co.uk/luxury/mens-style/can-close-personal-bespoke-tailoring-survive-shops-reopen/