Posts in Press
Can up close and personal bespoke tailoring survive as shops reopen?

Not all tailors are pausing their bespoke offering, however. Savile Row-trained Antonia Ede, of Mayfair’s Montagu Ede, is working by eye to have customers select fabrics without touching, and gauging customer’s measurements using her expert knowledge from afar. Customers will wear masks, as will staff, disinfectant will be supplied and all doors will be open in the studio. As she points out, a great deal of trade is reliant on repeat orders with existing measurements already logged, so fittings can be done without contact. 

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The winds of change are blowing in Savile Row - The Telegraph

Perhaps the biggest change in bespoke tailoring over the past 10 years has been the number of young women working in and around Savile Row. Antonia Ede's business is a few minutes away, around the corner in Soho. That's not to say that tradition isn't still important; when I catch up with Ede, she is busy finishing off a chasuble for a priest officiating at a wedding two days later.

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